Today, capturing a vast amount of personal data has become a common procedure in the e-Commerce business. The laws imposed on the companies holding and using the individual’s information have significantly increased to protect the customers. The General Data Protection Regulation (GDPR) aims to provide you with greater control over the privacy, the new legislation came into force this year.
How Can GDPR Impact Your Business?
Initially, GDPR became a game changer in 2016 for companies that are selling products and services internationally and across EU countries. The updated privacy policies went into effect on the 25th of May 2018. In its most simple terms, the regulations empower the clients to be the all-encompassing owner of their personal information. To be more specific, you can review, adjust, restrict or erase the processing of data. The requests must be facilitated by the e-Commerce businesses and provided to you no later than one month from the first claim. If found to be non-compliant with the new laws, they can be hit with fines up to 20 million Euros or 4% of your annual revenue.
For example, in early May 2014, eBay discovered a data breach that impacted 145 million users. Even though the company notified the customers within a month, it wasn’t within the 72-hour requirement of GDPR. The clients’ personal information like names, addresses, date of birth and passwords were compromised, yet the financial data stayed secure. eBay had troubles with its password-renewal procedure and was criticized for the poor communication with clients. Due to the fact that financial info remained safe, it could mean the penalties have been less. The turnover for 2013 was $6.6 billion, so if GDPR had been in place, it wouldn’t have qualified for the lower 10 or 20 million pounds fines.
Hence, the new regulations are strict, and e-Commerce business owners need to be sure they are ready to meet the GDPR requirements. Lately, some organizations tend to use Magento 2 GDPR extension for storing and processing clients’ data in the most transparent and secure way. Thus, they can easily make the customers satisfied and avoid the penalties. Before diving deep into the main aspects of the Magento 2 GDPR module, let’s go over the brief overview of the compliance for the Magento online stores.
Magento and GDPR: Vital Points of the New Protection Law
Since various measures came into place to protect data from mishandling, Magento as a data processor stays compliant with the rules. After publishing the data processing agreement, Magento ensures the GDPR commitment to protect the consumers. The DPA amends the existing commercial consents with the merchants and affirms the obligations around the processing of EU individual’s personal information. Magento enables the clients with the right to:
- access the data that the organization holds;
- know the reason for processing the collected information;
- ask to correct info that is incorrect;
- be aware for how long the data is stored;
- remove the information in the case where you ask to delete it, if it’s no longer in use, etc.
So, being a Magento e-store owner, you are responsible for assuring the customers that the data collecting procedure within your business is protected from external threats. Furthermore, the prospects want to request and obtain their info without any complications. And, although the new legislation gave the organizations a two-year runway to become compliant, the timeframe wasn’t enough. Some of the companies had not even completed the implementation of GDPR. Luckily, the Magento ecosystem offers a reliable way to comply with the core requirements via third-party plugins, and Magento 2 GDPR extension by Plumrocket is no exception.
Magento 2 GDPR Extension: 7 Aspects to Consider
Along with a strong commitment to defending clients’ data from being leaked, misused or stolen, you should provide the customers with a possibility to go anonymous or protect their info. In this case, your path to complying with the new legislative rules is required to be clear and easy to implement. GDPR extension for Magento 2 provided by Plumrocket can help your customers stay secured with the following functionalities:
#1 Withdraw Data Easily
Magento 2 GDPR plugin offers your clients the option to download an archive with all personal information like addresses, reviews, stock alerts, and so on. The process is password-protected and can be received in file formats like CSV or Excel. In this case, you can easily import the document to another service.
#2 Erase Personal Information
By installing the plugin, the clients may ask to delete the data from your online shop at any time. The items will be eliminated within 24 hours. Note, the removal request can be canceled by signing in before the data is removed.
#4 Manage Individuals’ Consents
Getting to the idea that consumers are more conscious of what they agree to, your online store should include the consent checkboxes. You can manage them from backend and track via the Magento consent log.
#5 Use Geo Targeting
As personalized content can lead to cost savings and revenue growth, using GeoIP functionality is a great way to identify where your website visitor is located. The Magento 2 GDPR module allows you to make sure that EU prospects have a choice when it comes to the use of Magento GDPR cookies.
#6 Notify with Popups and Emails
For collecting more information about your customers, it is suggested to take advantage of pop-ups. The email notifications enable the clients to stay informed when their data is downloaded or removed.
#7 Exploit Different Themes
If you want to stay competitive, the website themes can’t be overlooked in any circumstances. The GDPR plugin works great with various Magento Themes and is compatible with the latest Community and Enterprise Editions of Magento 2.
As you can see, the above-mentioned capabilities of Magento 2 GDPR extension offered by Plumrocket can get your online store on the right track regarding the new legislative requirements. By installing the application, you can skip the worries about missing any details of the new rules and make the clients feel safe. Also, you can explore the module in action, and run a free demo to get more useful insights.
GDPR provides the customers with more say over what e-commerce businesses do with their information. In many ways, it is a massive jump into a more user-oriented and personalized experience for the individual. In addition, since the process of rolling out the efficient plan of helping the clients access or download the data might be a challenging and time-consuming task, Magento 2 GDPR plugin can become an inevitable part of your path to success. The robust module will help you comply with the most critical GDPR rules, especially with the right to be informed, access, erase, and port data.