There have been numerous posts devoted to website design, navigation and layout matters. But what about the contact page? Is it doomed to be a boring static page with no appeal to all the visitors to your website? Or, can it be improved if paid special attention to? Let’s find out whether it is possible to change this situation.
Actually, the contact page is one of the most important pages you can fill your website with. Without a contact page, customers are not able to request your services, nor can they ask you questions about the goods you have to offer. That’s why you should do your best to increase the effectiveness of your contact page.
- The first tip is to make your contact page simple and safe, which means that it should it not be misused requesting only the information that is necessary to start a conversation with a potential customer. Don’t frighten people away by making them fill in numerous fields providing personal details (most people hate doing that, really). All you need at this stage is a person’s name, the goods/services he is looking for and his contact information. You will have a chance to find out more about your customers once you start your e-mail or telephone conversation.
- The second tip is to focus on the contact page. No matter how sophisticated your website is, if you fail to lead your visitor to the contact page, your business is likely to fail too. It is important to ‘land’ the prospective customer to the contact page by all means, smart navigation and layout included, to catch both his attention and possible cooperation. The best examples are here.
- And the last but not the least tip here is to provide various means of contact. Except for using an email form consider providing some social networking options, as well as, a telephone number to be easily reached by any person who has come to your contact page.