Before we start analyzing the features of minimalist design, let’s find out what the Theory of Minimalism is about.
The key feature of minimalism as an art trend is the creative presentation of essentials in order to impress the viewer. It can be based on a combination of elements like light, shadow, color, shape, space etc.
So, how does it work in web design?
- Less is Better
Due to the lack of time people feel every day now, visitors to a website prefer things that are easier to comprehend. Besides, cluttered and complex information is difficult to process for the human brain. That’s why a professional web designer will always consider his client’s needs and avoid using too many details where minimal design will look much better.
EasyThe Easiest Navigation
Design should not distract from the content. This is one of the basic web design rules which will not be broken if you opt for minimalist web design. Keep content and key graphic elements at the forefront. Remember that there should be a lot of white space in minimalist design. Clear website structure and, as a result, easy navigation will make your site look clean, well arranged and spacious.
- Human Beings are Curious Beings
Minimalist designs can basically launch the ‘curiosity factor’ in readers giving them delight in exploring the information behind the links.
- Playing with colors.
Minimalist web design should not be limited to only black and white color schemes. Skilfully used contrasting colors are able to separate and highlight the most important content from the background making the page recognizable and fresh.
- Using images and infographics.
You can start using infographics instead of images in minimalist web design. It is a great way to convey information. Don’t forget to use the grid system in order to create a structured layout.
Creating a minimalist web design is a great experience for any web designer. Having a limited number of tools at his disposal will stretch his imagination opening new horizons for creativity. Being better in minimalist design will make you better in traditional one either.