Twitter chats, Facebook, Google+ and other social media platforms are steadily growing in popularity. Online marketers have already learned how to use them for their business strategies, but today we would like to analyze the interaction between content, SEO and social media.
Well, good content is the basis of any website. It has to be interesting and unique to attract more visitors. SEO is aimed at making your content more available and visible for search engines. And, finally, social media is for sharing information the target audience is interested in. That’s why you need customer-focused content to get more clients. This is where social media can help – customers’ interests and needs, their problems and motivations can serve a reliable source of information for your SEO and Social Media Campaign.
With a smart SEO and social media strategy your sales website can become the environment where both brands and customers will be able to get what they need – more buyers, higher traffic and more information about the desired products or services.
Another question is “What are the features of great content?”
It should be useful and meaningful in the first place. If you are doing everything right, your content will be consumed, shared and linked to – these are the key signs of good content. Make sure that the texts, video and audio you create are not only high quality but receive promotion too. In the times when social media is flooded with information, you very often have to ‘shout out’ loud not to get lost forever.
But here is one more point to keep in mind before you write content – have clear understanding of what the content is aimed at. Either the leadership in the industry or the increase of the number of buyers, both require careful preparation and research to write appropriate content.
As for the style of content for social content it should be easy-to-scan. To achieve this try using bold type and compelling headlines to give the visitors a chance to discern the key points of the message and decide whether it’s worth further reading and sharing.